Alexandru Iosef like to think that what he do can be called experimental marketing. Over the past few years Alexandru Iosef have developed special projects related to online brand positioning, online behavioural and performance targeting and lately, geolocation targeting on mobile devices. Leading a young team, Alexandru Iosef managed to position three of his brands as audience and opinion leader (on entertainment, automotive and women niche). He spend a good deal of time using his experience and developing targeting algorithms for big projects that have reached an impressive reach. Alexandru Iosef support the idea that for any complex requirements there is a solution of brilliant simplicity.