Online experience

Jan 2008 – ongoing – Managing Director Managing Director of ARBOinteractive, the biggest online Media Sales house in Romania
In the context of the strong development of the online market in Romania ARBOinteractive extended by launching new brands: AdKing (online creation and special projects), Logicsearch (management of CPC campaigns – Google and other systems), ARBOmobile (mobile advertising). ARBOperformance (performance based campaigns), V2Media (video advertising on internet), ARBOcontext (contextual advertising – underlined words)
The team has 35 people
We have now a share of 25-30% of the market and our positioning is to provide the highest level of service in the market.

Aug 2007 – Dec 2008 – Strategy Director ARBOmedia.net SRL
I coordinated the development strategy of ARBOmedia (Local Print, Magazines, OOH, online)
I coordinated new business (new mandates)

Sept 2006 – aug 2007– Sales Director ARBOmedia.net SRL
I coordinated five Sales Departments (Tv, Local Print, Central Print, Online, Direct clients) – 25 people.

Sept 2003 – sept 2006 – Online Sales Director ARBOmedia.net SRL
I coordinated the Online Sales Department (6 people).
I coordinated the sales for media agencies and direct clients.
I coordinate the mandate farming activities and the acquiring of new mandates (now we are representing 160 web-sites – www.arbomedia.ro/portfolio/mediaplan.xls).
I coordinated the other activities of the department (marketing, PR, research). I elaborated the sales, portfolio and business development strategy
Founder member of BRAT’s online department (Romanian subsidiary of IFABC http://www.brat.ro ; http://www.ifabc.org/), now I am in the Directory board. Founder member of IAB Romania

Sept 2001 – sept 2003 – Project Manager
I have started from scratch the online sales department of the company.

Education

1986 - 1991 Politechnical Institute of Bucharest Electronics and Telecommunications Faculty Bucharest Diploma Engineer

1980-1985 National College “Sfantul Sava” Bucharest