Veran Matić

Webit Ambassador

CEO and Board of Directors, RTV B92

Veran Matić was among the first in the region to realise that the Internet was a revolutionary media platform which was why he immediately started developing it as part of B92 project. When Radio B92 was banned in 1996, it continued broadcasting via Internet which was used a channel to transmit the signal out of the country to the transmitters of public service broadcasters like BBC and VOA which were beaming the signal back into the county, thus effectively overriding the ban imposed by the then regime in Serbia. At that time Wired, NYT, WPost and many others wrote about the Internet revolution in Belgrade.

Whenever B92’s broadcast operations were banned in the coming years, Internet and web were used as an alternative, but also as a totally new media platform which was already on a par with mainstream ones. This practically affirmed the culture innovation and new way to inform and entertain oneself.

In 2001, B92 was among the first media outlets to achieve a total convergence of mainstream platforms (radio and TV) and new media like the Internet, having created its news superdesk of journalists and editors covering all three platforms.

Today B92 is the most innovative media outlet in the region with regard to the synergy of new media, social groups and traditional media. Its trademark is a high degree of journalistic professionalism coupled with socially active and engaging role that the company is performing through a variety of campaigns and actions. All this makes this synergy stronger, more powerful and more effective.